F.R.E.D. Rebranding & Logo Design
F.R.E.D. (Free Ride Every Day) is a transportation service available in Downtown Norfolk. They were in need of a rebrand as they were waiting to receive their new fully electric vehicle. I developed a new logo that represented the electric feature of the vehicle within the periods of the acronym. The color palette, typography, patterns, and icons help to communicate a vibrant and energetic quality and alludes to Norfolk’s location by the water.
Client: Downtown Norfolk Council